Wine tourism is an economic model of sustainable development with a strong capacity of enhancement, playing a strategic rule in the distribution of tourist flows. It is certainly a sustainable restart model to take as an example.
Consumers are becoming more aware about the environmental consequences of their choices as the increased attention to sustainable and green issues when purchasing products underlines. Tourists who are attracted by green issues when choosing their destinations are, as a consequence, attracted by green or sustainable wine tourism. Green issues can be a strategic lever for achieving a competitive advantage.
The organic market has seen a strong demand for products from the consumer in recent years, placing Italy in the top ten countries for the spread of organic farming both in terms of area and farms. And the province of Verona alone has the largest organic area used in the Veneto Region.
Among Verona GWC wineries, Monte Zovo – 2019 GWC local winner for sustainable wine tourism practices – adopts a conscious approach in the use of resources, trying to limit energy consumption and waste. It produces energy from biomass, recovers and uses low environmental impact packaging materials. Since the beginning of its business, Monte Zovo has implemented sustainable practices and protocols, also carrying out an awareness function in the surrounding area.
As a matter of fact sustainable wine tourism is strongly linked to the culture and distinctive traits of the local community and place. a viable wine tourism industry should combine ethical and resource conservation concerns with the local community’s needs and culture in order to pursue a diversification of the rural economy.
Organic matter is one of the fundamental parts of the soil; unfortunately in recent years the indiscriminate use of inorganic fertilisers, herbicides and pesticides, along with an inadequate restoration of the land, resulted in the generalized decrease of humus content in the soil – in particular in the Po valley – which may lead to the desertification of the land.
Another Verona GWC winery is deeply convinced of this: Valentina Cubi Winery has applied for years biologic techniques in order to keep healthy soils and increase the organic matter content, thus improving their fertility. For Valentina Cubi is fundamental to avoid the use of synthetic phytosanitary products and herbicides, which reduce soil vitality and enormously simplify the local microfauna. For this reason, using vegetable compost enriched with microorganisms and supplying the right amount of animal humidified organic matter can help to produce an autumnal multispecies green manure characterised by a number of herbs with specific features which enhance physical, chemical and biological processes for a balanced improvement of soil vitality and fertility and preventing harmful imbalances or excesses that would then need various corrective actions.
Enjoy a glass of wine environmentally friendly!